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The Gathering Storm is my look at the future of internet audio and the opportunity and threat it presents to broadcast radio. It started off by splitting the comparison between the two media into three parts – output, delivery method, and content. In the first column, I covered how internet audio, while not quite there yet, is approaching the quality of broadcast radio. In the second, I explained that the delivery method of internet audio is improving every day – to the point where it may be equal or superior to broadcast radio in a few years. Then last week, I looked at content from the stations perspective – this week it’s from the perspective of the air talent.

For reference, this column has nothing whatsoever to do with “Final Justice”, it just makes me chuckle when movies release sequels well after the series should be dead, and give them ridiculous subtitles like “Die Even More Hardest!” Since this was originally a three-parter, I thought the fourth and final installment in the increasingly inaccurately named trilogy should keep that tradition alive.

The Gathering Storm is my look at the future of internet audio and the opportunity and threat it presents to broadcast radio. It started off by splitting the comparison between the two media into three parts – output, delivery method, and content. In the first column, I covered how internet audio, while not quite there yet, is approaching the quality of broadcast radio. In the second, I explained that the delivery method of internet audio is improving every day – to the point where it may be equal or superior to broadcast radio in a few years. Then last week, I looked at content from the stations perspective – this week it’s from the perspective of the air talent.

For reference, this column has nothing whatsoever to do with “Final Justice”, it just makes me chuckle when movies release sequels well after the series should be dead, and give them ridiculous subtitles like “Die Even More Hardest!” Since this was originally a three-parter, I thought the fourth and final installment in the increasingly inaccurately named trilogy should keep that tradition alive.