Broadcasting on the Backs of Your Listeners

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This week all of us here at The Net Untangled will be looking at internet streaming for radio stations. Over the past few weeks, I've written about how it is time to get into the streaming game if you're station hasn't already. With wireless internet becoming more ubiquitous and soon available to pipe internet audio streams through car speakers, online competition will soon be making serious inroads into normally terrestrial radio turf.

So why shouldn't radio take the battle to their turf? Radio is already doing the heavy lifting of content production, why not make it available online?

This week all of us here at The Net Untangled will be looking at internet streaming for radio stations. Over the past few weeks, I've written about how it is time to get into the streaming game if you're station hasn't already. With wireless internet becoming more ubiquitous and soon available to pipe internet audio streams through car speakers, online competition will soon be making serious inroads into normally terrestrial radio turf.

So why shouldn't radio take the battle to their turf? Radio is already doing the heavy lifting of content production, why not make it available online?


Read full article at: http://welcome.preppermint.net/content/view/42/33/.
 

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