Last week we looked at some basics of Search Engine Optimization. Search Engine Optimzation is the practice of tweaking a website to make it appear higher in search results through Google, Yahoo and similar sites.

First, a little warning. Whenever you are optimizing your website, keep in mind that you are doing so to draw more traffic to your site. The end goal is to get more visitors - so don't make your site unfriendly to people just so you can make it friendly to the search engines. Your first goal should always be to make your site easy to navigate and informative or enjoyable.

Second, this week we'll look at on-page search engine optimization. This is the technique of formatting your web page content to be higher in search results. On-page optimization does not work broadly, like getting sites to link to yours or maintaining canonical URLs. Instead, it allows you to focus on particular keywords or phrases and increase your results for those particular phrases.