The Net Untangled is a weekly column looking at the Internet side of the Radio Industry. Please read last week’s column for an introduction.

Before you answer the question of whether or not your website is a good radio website, you first need to know whether or not it serves “The 3 Needs” every website should serve. Always build the foundation before you start on the house.

For any type of website, people want:

1. Current, frequently updated content and links.
2. Easy to navigate and understand websites.
3. They want it quickly.

Like I said last week, if you have lots of money to throw at the problem, then you should build up a Content Management System, hire a full-time webmaster and graphic designer, etc. However, most of us don’t have that luxury in front of us right now, so the best thing to do is try to pick some of the Low-Hanging Fruit.

The Net Untangled is a weekly column looking at the Internet side of the Radio Industry. Please read last week’s column for an introduction.

Before you answer the question of whether or not your website is a good radio website, you first need to know whether or not it serves “The 3 Needs” every website should serve. Always build the foundation before you start on the house.

For any type of website, people want:

1. Current, frequently updated content and links.
2. Easy to navigate and understand websites.
3. They want it quickly.

Like I said last week, if you have lots of money to throw at the problem, then you should build up a Content Management System, hire a full-time webmaster and graphic designer, etc. However, most of us don’t have that luxury in front of us right now, so the best thing to do is try to pick some of the Low-Hanging Fruit.