While this is mostly a column about radio industry web sites, I figured I’d take some time in the New Year to take a look at the broader internet picture for the radio industry. Everyone else seems to take the first few weeks of the year to prognosticate, so why not jump on that bandwagon? We’ll have the rest of the year to look at websites themselves, so let’s examine online streaming.
There are many options for streaming your station’s audio online and The Net Untangled will get into them in the coming weeks. For now, I want to explain the opportunity and threat that online streaming will provide over the next few years. To examine the differences and similarities between internet audio and broadcast radio and how they will change into the next decade, it’s useful to break both into three parts and examine those in depth.
While this is mostly a column about radio industry web sites, I figured I’d take some time in the New Year to take a look at the broader internet picture for the radio industry. Everyone else seems to take the first few weeks of the year to prognosticate, so why not jump on that bandwagon? We’ll have the rest of the year to look at websites themselves, so let’s examine online streaming.
There are many options for streaming your station’s audio online and The Net Untangled will get into them in the coming weeks. For now, I want to explain the opportunity and threat that online streaming will provide over the next few years. To examine the differences and similarities between internet audio and broadcast radio and how they will change into the next decade, it’s useful to break both into three parts and examine those in depth.
Read full article at: http://welcome.preppermint.net/content/view/38/33/.
