For music stations, trying to keep your website up to date with your playlist is both valuable and tough to keep up with. New artists may pop up every week, and keeping your website in sync with what's playing on air is time consuming. Of course, since your audio system and music scheduler are completely up to date with what you station is playing right now, the best case scenario would be for those programs to talk directly to your website and make updates automatically.

However, the prospect of writing a script to get that information and post it on your website in real time is well beyond the scope of this column as well as beyond the skills of almost all station and cluster webmasters. You could hire a programmer to write it for you - but that could cost at least thousands of dollars and require your overworked engineer to get involved. Or you could pay nothing, configure nothing and arrange nothing and have the people at YES.com do all that work for you - for free.

For music stations, trying to keep your website up to date with your playlist is both valuable and tough to keep up with. New artists may pop up every week, and keeping your website in sync with what's playing on air is time consuming. Of course, since your audio system and music scheduler are completely up to date with what you station is playing right now, the best case scenario would be for those programs to talk directly to your website and make updates automatically.

However, the prospect of writing a script to get that information and post it on your website in real time is well beyond the scope of this column as well as beyond the skills of almost all station and cluster webmasters. You could hire a programmer to write it for you - but that could cost at least thousands of dollars and require your overworked engineer to get involved. Or you could pay nothing, configure nothing and arrange nothing and have the people at YES.com do all that work for you - for free.