The Net Untangled is a weekly column looking at the Internet side of the Radio Industry. You can read the Introductory column for a look at how to approach site design, and how to think critically about your site’s presentation.

Last week, we explored a few options for morning show websites. This week, we’ll get back to basics again with a look at the most basic part of a web page – the hyperlink. Yes, in order to improve your website, we’re going to give people reasons to leave it. As I’ve said before, in order to make a good radio website, you first have to make a good website.

This kid apparently cannot play any instrument, so he shot himself playing one note at a time and edited it together to make a song. I'm impressed.

The Net Untangled is a weekly column looking at the Internet side of the Radio Industry. You can read the Introductory column for a look at how to approach site design, and how to think critically about your site’s presentation.

We took a look, last week, at the reasons why someone might consider getting into web design, even if their main goal is to make it on the programming side of radio. This week will be a good example of why that’s a good idea. Morning shows always want updated websites. If you want to start working on the morning show – offer to be their webmaster – it’s a great way to get your foot in the door.

The Net Untangled is a weekly column looking at the Internet side of the Radio Industry. You can read the Introductory column for a look at how to approach site design, and how to think critically about your site’s presentation.

Since then, we’ve looked at a few ways to make your site better, including last week’s look at keeping your webmaster in the loop. If you’re new to this column, check out the archives .

The Net Untangled is a weekly column looking at the Internet side of the Radio Industry. You can read the Introductory column for a look at how to approach site design, and how to think critically about your site’s presentation.

Since then, we’ve looked at email addresses, domain names and some quick fixes to handle easy to solve problems with big returns. This week we’re going to start a new process to keep the site up to date.

On the Outside Looking In

Unfortunately for many webmasters, “On the outside, looking in” is the position in which they often find themselves. At major market clusters, they are often given a desk in a corner and either not invited to promotional and jock meetings or forced into the wrong ones. In smaller markets, the webmasters either have multiple hats as on air talent or engineers – or they work off-site as part-time contractors. They don’t have the time or the access to stay in constant touch.

Either way, communication is often the first part of the break down that keeps sites behind the on-air product in terms of being up-to-date.